World’s most expensive coffee mug

Aramark, the concessionaire at Shenandoah National Park, is offering a special package to help visitors experience some of the trails in the park.

The company issued a press release yesterday, breathlessly describing the package:

“Exploring the renowned hiking trails of one of America’s greatest national parks just got easier.”

I was looking over the details of the two-day, two-night “Trekking Adventure Program? because a couple years ago my wife and I visited there and stayed at the Skyland Resort, the same lodge where accommodations are offered in the package.

In addition to two night’s stay, the package includes a couple box lunches and a guide takes you dayhiking on some of the trails.

Plus, you get a coffee mug and a map.

Okay, fine.

Then I noticed the price: $499 per couple!

Two nights at the Skyland will cost you a couple hundred bucks. Box lunches, what? $30 at best.

So either they’ve hired world-renowned nature experts to lead these hikes, or that’s one expensive coffee mug.


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