New look, same great taste

New and ImprovedMarketing people (and I am one of them) will tell you that you need to add a little sizzle to sell a product.

Jeffrey Hunter has just renamed his excellent, newsy hiking blog, The Vista.

This blog needs a real name. Not some lame name like “American Hiking Society’s Southeast Trail Program.” I mean, what kind of name is that for a blog?

I’m with you there, Jeffrey, and I like the name.

But I wouldn’t put too much stock in my opinion. Remember, I’m the guy with the blog titled “Cutter’s Blog.”

And I pondered days and days before I came up with that one.


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